Which company pioneered the concept of 'Singles' Day' (11.11) as a shopping festival, transforming it into the world's largest 24-hour shopping event?

Shopping festivals have transformed retail landscapes globally, creating massive consumer engagement opportunities and driving billions in sales. These carefully orchestrated events combine cultural elements, technology, and marketing to create shopping phenomena that transcend traditional retail calendars. Test your knowledge about one of the most impactful retail innovations of the digital age!

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