Which sports retail giant was the first to launch a successful 'Ship from Store' omnichannel strategy that allowed online orders to be fulfilled from local store inventory?

The sporting goods industry has undergone massive changes in how products reach consumers. From traditional brick-and-mortar stores to sophisticated omnichannel experiences, sports retailers have embraced technology to meet evolving customer expectations. This poll tests your knowledge of a significant omnichannel retail innovation that changed how sports enthusiasts shop for their gear.

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Dick's Sporting Goods (2012)
Nike (2015)
Under Armour (2014)
Adidas (2013)