What marketing innovation is credited to Rihanna's Fenty Beauty that changed industry standards and influenced consumer expectations?

Rihanna's Fenty Beauty revolutionized the cosmetics industry with its inclusive approach to makeup. Beyond creating a successful brand, it transformed how celebrities approach product development and marketing strategies. This poll tests your knowledge about the business impact of celebrity-led brands and how the 'Fenty Effect' changed consumer expectations and marketing approaches in the beauty industry.

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40 foundation shades catering to all skin tones, setting a new standard for inclusivity in beauty marketing
Being the first celebrity beauty brand to launch exclusively through social media platforms
Pioneering the subscription box model for celebrity makeup products
Creating limited-time pop-up stores that generated artificial scarcity