Which scientific equipment company famously rebranded with a distinctive blue box logo in 1992, leading to a 250% increase in brand recognition among laboratory professionals?

Scientific equipment and laboratory supplies have their own iconic brands and marketing success stories! This poll tests your knowledge about one of the most successful brand transformations in the scientific equipment industry - a company that revolutionized how scientific products are marketed and recognized worldwide. Their distinctive branding has become synonymous with reliable laboratory equipment.

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Thermo Fisher Scientific
VWR International
Eppendorf
Mettler Toledo