Which global coffee chain deliberately chose a mythological siren from Norse folklore for their logo to symbolize the seductive power of coffee?

Throughout history, companies have leveraged mythology and folklore in their branding to create powerful emotional connections with consumers. From ancient symbols to legendary creatures, mythological elements continue to influence some of the world's most recognizable brands. Test your knowledge about these clever brand storytelling strategies that tap into our collective cultural memory!

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Starbucks
Costa Coffee
Dunkin'
Tim Hortons