Which innovative policy helped REI Co-op become famous in the outdoor retail industry and build customer loyalty?

REI Co-op has become one of the most successful outdoor and nature-focused retailers in the world. Founded in 1938, this consumer cooperative has built its brand on quality outdoor gear, environmental stewardship, and a unique business model that returns profits to its members. Test your knowledge about this pioneering company that connects consumers with products for exploring and protecting the natural world.

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Their lifetime return policy (which ran from 1938-2013) allowing customers to return products regardless of age or condition
Their 'Try Before You Buy' program allowing customers to use gear for a week before purchasing
Their 'Gear Library' subscription service providing unlimited equipment rentals for a monthly fee
Their 'Nature Pass' program giving members free access to national parks with every purchase over $100