Which sports brand first introduced the 'visible window' shoe box design that allows customers to see the product without opening the packaging?

In the competitive world of sports retail, innovative product technologies can transform athletic performance and drive brand success. Major sports brands continuously develop new materials and design features that give athletes an edge, often becoming signature elements of their product lines. This trivia question explores a groundbreaking packaging innovation that revolutionized how consumers interact with premium athletic footwear while enhancing the unboxing experience and product protection.

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Nike with their 'Reveal' box design in 1988
Adidas with their 'Transparent Edge' packaging in 1992
Reebok with their 'Clarity Case' concept in 1985
Puma with their 'Visual Vault' boxes in 1990