Which famous architect coined the term 'Organic Architecture' as a core brand positioning concept, emphasizing harmony between human habitation and the natural world?

In the world of architecture, brand positioning is crucial for firms seeking to distinguish themselves in a competitive market. Many architectural studios have crafted unique positioning statements and design philosophies that have become synonymous with their work. This trivia question explores how one famous architect positioned their brand through a distinctive design approach that revolutionized modern architecture.

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Frank Lloyd Wright
Le Corbusier
Mies van der Rohe
Zaha Hadid