Which famous tagline, created by publisher Bennett Cerf at Random House, helped launch one of the best-selling children's books of all time in 1957?

The publishing industry has created some of the most memorable and effective marketing campaigns in history. From iconic taglines to innovative promotional strategies, publishers have found creative ways to turn books into bestsellers and authors into household names. Test your knowledge of the marketing genius behind some of literature's greatest commercial successes!

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• "I do not like them, Sam-I-Am. I do not like green eggs and ham."
• "I think I can, I think I can, I think I can."
• "I bet you cannot read this book without laughing out loud!"
• "Where the Wild Things roam, imagination finds a home."

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