Which language learning app's marketing campaign first successfully positioned language acquisition as a 'game' rather than 'study', leading to a paradigm shift in the industry?

Test your knowledge about groundbreaking marketing campaigns that changed how language products are promoted in the modern era. From language learning apps to translation services, companies have employed innovative strategies to stand out in this competitive market. This poll explores a notable campaign that revolutionized how language learning was perceived by consumers.

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Duolingo's 'Language Learning, Gamified' campaign (2012)
Rosetta Stone's 'Language Learning Revolution' campaign (2010)
Babbel's 'Speak a New Language With Confidence' campaign (2015)
Memrise's 'Language Learning That Sticks' campaign (2013)