Which innovative retail strategy was FIRST introduced by Nike in 1990, revolutionizing the sports retail experience and later widely adopted across the industry?

The sporting goods retail landscape has undergone dramatic transformations over the decades. From local specialty shops to global omnichannel powerhouses, sports retailers have pioneered innovative ways to connect athletes with the gear they need. This trivia question focuses on a pivotal retail innovation that revolutionized how sports equipment and apparel are sold. Test your knowledge of sports retail history and the breakthrough strategies that shaped the modern athletic marketplace!

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The 'Nike Town' concept store format with interactive zones and sport-specific departments
Direct-to-consumer online sales platform eliminating traditional retail partners
Athlete-endorsed exclusive product drops with limited availability windows
Virtual reality fitting rooms allowing customers to visualize products in action