Which gaming company first introduced a cross-platform loyalty program that rewarded players for achievements across multiple games and devices?

The gaming industry has transformed how companies build customer loyalty through innovative reward programs. These programs have evolved from simple point systems to complex ecosystems that reward gameplay, purchases, community participation, and more. Test your knowledge about a groundbreaking loyalty program that changed how gaming companies approach customer retention and engagement.

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Ubisoft with Ubisoft Connect (formerly Uplay)
Electronic Arts with EA Play
Valve with Steam Rewards
Epic Games with Epic Rewards