Which iconic retail brand was the first to develop a comprehensive visual identity system in the 1960s, pioneering the modern approach to corporate logos and consistent brand presentation?

Throughout history, retail branding has evolved dramatically. From simple merchant marks to sophisticated corporate identities, the way companies present themselves has shaped consumer culture. This trivia question explores a pivotal moment in brand identity history that changed how companies visually communicate with customers and established practices still used today.

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IBM (designed by Paul Rand in 1962, featuring the striped logo)
Coca-Cola (updated by Raymond Loewy in 1965)
McDonald's (golden arches standardized by Fred Turner in 1968)
Walmart (five-pointed star logo introduced in 1964)