Which major retailer created a linguistic innovation team called 'Word Lab' specifically to develop product names that would work effectively across multiple languages and cultures?

In today's competitive retail landscape, companies leverage linguistic elements in their advertising to create distinctive brand identities. From neologisms to phonetic symbolism, language is a powerful tool in marketing. This trivia tests your knowledge of how major retail brands have used linguistic principles to create memorable marketing campaigns and product names that resonate with consumers across different language communities.

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IKEA
Amazon
Apple
Walmart