Which prescription medication was the first to launch a major direct-to-consumer television advertising campaign in the United States after FDA regulations changed in 1997?

The pharmaceutical industry revolutionized its marketing approach in the 1980s-90s when regulations shifted to allow direct-to-consumer advertising. This transformation fundamentally changed how medical products reached patients and influenced healthcare decisions. This poll tests your knowledge about a pivotal moment in medical product marketing history that sparked debates about ethics, patient autonomy, and information access that continue today.

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for high cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer