Which retailer launched the 'Festival of Light' campaign that incorporated traditional Diwali celebrations into its stores worldwide, featuring authentic artisan products and increasing foot traffic by 27%?

Traditional cultural celebrations and heritage events have become increasingly important for retail marketing strategies. Brands are recognizing the value of connecting with consumers through authentic cultural experiences. This trivia question explores how a major retailer successfully incorporated traditional cultural elements into their marketing approach, resulting in both commercial success and cultural appreciation.

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Target with its 'Illuminate Joy' initiative
Walmart's 'Global Traditions' program
Macy's with its 'Cultural Heritage' series
IKEA's 'Celebrations Around the World' campaign