Which global beverage brand incorporated traditional Chinese paper-cutting art (jianzhi) into their limited edition packaging design to celebrate Lunar New Year?

Cultural traditions are increasingly being incorporated into modern product packaging as brands seek to connect with consumers through authentic storytelling and heritage. From indigenous art on labels to traditional materials used in packaging, cultural elements can enhance brand identity and create emotional connections. This trivia question explores how one famous brand successfully integrated a specific cultural tradition into their packaging design.

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Coca-Cola
Starbucks
Pepsi
Heineken