When the Human Genome Project was completed in 2003, which innovative product launch strategy did the scientific consortium use to announce this breakthrough?

Major scientific breakthroughs often generate significant media attention and product launches. These moments represent critical intersections between scientific advancement and product marketing. This trivia question explores how one of the most significant scientific achievements of the 21st century was unveiled to the public, highlighting the strategic product launch that accompanied this milestone in human knowledge.

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Simultaneous scientific papers published in Nature and Science journals with coordinated press conferences across three continents
An exclusive partnership with National Geographic for a special magazine issue and documentary that served as the official announcement platform
A digital-first approach with an interactive website where users could explore portions of the genome, launched at the Davos World Economic Forum
A traveling museum exhibition called 'The Book of Life' that premiered simultaneously in seven major science museums worldwide