Which gaming company first introduced a persistent virtual shopping mall inside their platform where real brands could sell both digital and physical products with real-time inventory synchronization?

Virtual worlds and gaming platforms are rapidly evolving into significant retail spaces where brands can engage with consumers in entirely new ways. From virtual storefronts to digital collectibles, the gaming industry is pioneering innovative retail concepts that blend entertainment with shopping. This poll tests your knowledge about a groundbreaking retail innovation in the gaming and virtual world space that has changed how consumers interact with products.

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Roblox with their 'Roblox Shopping District' in 2019
Fortnite with their 'Retail Row Marketplace' in 2020
Minecraft with their 'BlockMart Commerce Center' in 2018
Second Life with their 'SL Commerce Hub' in 2021