Which brand created the award-winning "Diwali - Festival of Lights" campaign that increased sales by 43% in South Asian markets by incorporating traditional rangoli art into its product packaging?

In today's globalized marketplace, successful brands must navigate cultural traditions with sensitivity and authenticity. This trivia question explores a groundbreaking marketing campaign that effectively honored a cultural tradition while significantly boosting sales. Test your knowledge of how brands can respectfully integrate cultural elements into their marketing strategies while avoiding appropriation and creating genuine connections with diverse communities.

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Cadbury, with limited-edition chocolate boxes featuring modern rangoli patterns that could be assembled into a complete design when multiple boxes were purchased
Unilever, with Dove soap packages that transformed into floating rangoli-inspired lanterns when placed in water
Coca-Cola, with bottles featuring thermochromic ink that revealed hidden rangoli patterns when chilled to the proper temperature
IKEA, with furniture assembly instructions that formed rangoli patterns and included colored sand packets for traditional floor art