Which famous literary brand identity was created by designer Peter Mendelsund and became so iconic that its minimalist style revolutionized book cover design across the industry?

Test your knowledge about iconic branding moments in literature and publishing! The book industry has created some of the most recognizable and successful brand identities in retail history. From publisher imprints to series logos and author branding, literary merchandising has evolved into a sophisticated art form that drives billions in sales annually. How well do you know the stories behind these famous book branding successes?

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The Penguin Classics black spine design
The Stieg Larsson 'Millennium' series covers
The Harry Potter lightning bolt logo
The Hunger Games mockingjay symbol