Which unexpected brand collaboration reportedly generated over $175 million in sales in its first year and created a secondary market where products sold for up to 1,500% above retail price?

Brand collaborations have become a powerful strategy in modern marketing, creating unique product offerings that capture consumer attention and drive sales across multiple customer segments. From unexpected partnerships between luxury and streetwear brands to collaborations between completely different industries, these strategic alliances have reshaped how companies approach product development and marketing. Test your knowledge about one of the most successful brand collaborations in retail history!

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Supreme x Louis Vuitton (2017)
H&M x Balmain (2015)
Target x Missoni (2011)
Adidas x Ivy Park (2020)