Which music streaming platform first introduced a loyalty program that allowed users to earn points for listening activity that could be redeemed for exclusive artist merchandise and concert tickets?

The music industry underwent a massive transformation with the rise of streaming services. Beyond just offering access to music, these platforms developed sophisticated loyalty programs to retain subscribers and build brand communities. One particular program revolutionized how fans interact with their favorite artists and redefined customer rewards in digital entertainment. Test your knowledge of this pop culture retail innovation that bridged music consumption and fan engagement.

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• Spotify with 'Spotify Rewards'
• Apple Music with 'Apple Music++'
• Tidal with 'Tidal Treasures'
• Amazon Music with 'Prime Playlist Perks'

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