Which groundbreaking marketing campaign first used virtual reality to allow potential ticket buyers to experience snippets of a Broadway show before purchasing?

The performing arts industry has undergone significant transformation in recent years, particularly in how theatrical productions market themselves to audiences. Broadway shows and major performing arts venues have embraced innovative retail strategies to boost ticket sales and create immersive pre-show experiences. Test your knowledge about how the performing arts world has revolutionized its marketing and retail approaches in the digital age.

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Hamilton's 'In the Room' VR experience (2016)
The Lion King's '360° Circle of Life' campaign (2015)
Dear Evan Hansen's 'Virtual Stage Door' experience (2017)
Wicked's 'Defying Gravity' VR flight simulation (2014)