Which ancient civilization pioneered the use of shop signs with pictorial representations of products as a form of visual storytelling for illiterate customers?

The marketplaces of ancient civilizations were sophisticated centers of commerce with innovative advertising and visual merchandising techniques that continue to influence modern retail practices. From the bustling agoras of Greece to the sprawling bazaars of Mesopotamia, these commercial hubs developed branding and storytelling methods that resonate even today. Test your knowledge about how ancient civilizations marketed their products and created memorable shopping experiences through visual storytelling.

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Ancient Egypt, where artisans displayed painted papyrus signs showing their crafts
Ancient Rome, where hanging carved signs outside shops depicted services or goods available inside
Mesopotamia, where clay tablets with product illustrations were placed at market entrances
Ancient China, where silk banners with painted products guided customers through marketplaces