Which innovative retail strategy did outdoor retailer REI implement in 2021 that specifically leveraged geographic data to enhance customer experience across different regional markets?

Geographic Information Systems (GIS) have revolutionized how retail brands understand market potential and consumer behavior across different regions. From determining optimal store locations to tailoring product offerings for specific geographic markets, spatial analytics has become a cornerstone of modern retail strategy. Test your knowledge of how geography intersects with retail development in this challenging trivia question!

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Hyper-local inventory management that stocks products based on regional outdoor activity patterns and local climate conditions
Virtual reality store tours that recreate the topography of nearby natural landmarks inside their flagship stores
Region-specific subscription boxes containing items sourced exclusively from within 100 miles of the subscriber's location
GPS-integrated mobile app that rewards customers with discounts when they visit designated outdoor recreation sites