Which traditional Japanese concept formed the foundation of Marie Kondo's global retail empire and revolutionized how products are marketed in the home organization industry?

Throughout history, successful brands have incorporated cultural symbols and traditions into their visual storytelling to create deeper emotional connections with consumers. This form of retail visual storytelling uses meaningful cultural elements to build trust and authenticity. How well do you know the strategic use of traditional cultural symbols in global advertising campaigns? Test your knowledge about how brands leverage cultural traditions in their visual merchandising and marketing approaches.

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Ikigai (finding purpose)
Wabi-sabi (embracing imperfection)
Tokimeku (sparking joy)
Kintsugi (repairing with gold)