Which candy experienced a 65% sales increase after appearing in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', despite initially declining to be featured in the movie?

Product placement in movies and TV shows has become a sophisticated marketing strategy that blends brands into entertainment. From subtle appearances to major plot points, these placements can dramatically boost brand recognition and sales. Test your knowledge of some of the most influential product placements that have shaped both pop culture and consumer behavior!

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses