Which streaming music service's 2016-2018 advertising campaign featuring real user stories and playlists led to a 52% increase in subscribers and won multiple Cannes Lions awards?

Music has become an integral part of advertising strategies across industries. Sonic branding—creating distinctive audio elements associated with a brand—can increase brand recognition by up to 96% compared to visual elements alone. This poll explores a landmark case of sonic branding that revolutionized how companies use music in their marketing campaigns. Test your knowledge about this influential advertising technique that changed how products connect with consumers through sound.

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Spotify's 'Thanks 2016, It's Been Weird' and 'Wrapped' campaigns
Apple Music's 'For You' personalized recommendations campaign
Pandora's 'Sound On' storytelling series
Amazon Music's 'A Voice is All You Need' campaign