Which celebrity pioneered the 'drop' retail strategy (limited-time releases that create scarcity and demand) that has now been widely adopted across the fashion industry?

Many celebrities have leveraged their fame to create successful retail brands and innovative e-commerce strategies. These celebrity entrepreneurs have transformed how products are marketed and sold, often pioneering new approaches to omnichannel retail. Test your knowledge about how famous personalities have influenced the retail landscape with their business ventures and marketing innovations.

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Kanye West with Yeezy
Rihanna with Fenty
Jessica Alba with The Honest Company
George Clooney with Casamigos Tequila