Which major retail trend fundamentally changed the astronomy equipment market in the early 2010s, making high-quality telescopes more accessible to amateur astronomers?

The astronomy retail market has evolved dramatically in recent decades, with specialized stores, online platforms, and innovative marketing strategies reshaping how enthusiasts access telescopes, equipment, and educational resources. This trivia question focuses on a significant retail trend that transformed how amateur astronomers purchase their equipment. Test your knowledge of the business side of stargazing!

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Direct-to-consumer telescope brands cutting out traditional retailers with factory-direct pricing models
Subscription box services offering monthly astronomy equipment and accessories
Department store chains creating dedicated astronomy sections with in-store experts
Augmented reality showrooms allowing virtual testing of telescopes before purchase