Which celebrity's collaboration with a retail brand became the first to generate over $1 billion in annual revenue, setting a new standard for celebrity endorsement deals?

Celebrity partnerships with retail brands have become a cornerstone of modern marketing strategy. These collaborations can transform both the celebrity's brand and the retail company, creating unique product lines that capture public imagination. This poll tests your knowledge about one of the most financially successful celebrity-retail partnerships in history that redefined how we think about star power in consumer products.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kylie Jenner with Coty (Kylie Cosmetics)
George Foreman with Spectrum Brands (Foreman Grill)