In Nike's 'Consumer Direct Offense' strategy announced in 2017, what percentage of sales did the company aim to generate through direct-to-consumer channels by 2023?

In 2017, Nike announced a major shift in its retail strategy that would transform how the sporting goods giant approached the consumer market. This strategic pivot, known as the 'Consumer Direct Offense,' fundamentally changed Nike's relationship with traditional retailers and created waves throughout the sporting goods industry. Test your knowledge of this landmark retail transformation that has since influenced how many major sports brands approach their distribution strategies.

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30%
50%
75%
100% (complete elimination of wholesale partners)