Which music brand collaboration broke records in 2018 by selling out globally within minutes and creating a secondary market where products were resold for up to 800% of their original price?

The music industry has seen numerous strategic brand collaborations that have revolutionized how artists connect with audiences and monetize their work. These partnerships often extend beyond traditional merchandise to create innovative product ecosystems. Test your knowledge about some of the most influential music-brand collaborations that changed industry dynamics and created new revenue streams for artists.

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Fender x Post Malone signature guitar collection
Travis Scott x McDonald's 'Cactus Jack' meal and merchandise line
BTS x Samsung Galaxy limited edition smartphone
Ariana Grande x Starbucks 'Cloud Macchiato' campaign