Which innovative product marketing strategy by a religious publisher first made sacred texts widely accessible to the average person by drastically reducing production costs?

In the competitive world of religious publishing, even ancient wisdom needs modern marketing strategies. This poll explores a landmark product innovation that revolutionized how religious texts connected with audiences worldwide. Test your knowledge about this significant marketing breakthrough that changed how people access and engage with philosophical and religious content.

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Gutenberg's movable-type printing press for mass Bible production (1450s)
The Oxford Annotated Bible with simplified language (1962)
The introduction of leather-bound pocket scriptures (1880s)
The first digital Bible software on CD-ROM (1989)