Which pharmaceutical company launched the groundbreaking 'Live Purple' campaign that revolutionized marketing for mental health medications by focusing on patient functionality rather than symptom relief?

The pharmaceutical and medical device industries have created some of the most innovative marketing campaigns in history, often pioneering new approaches to reach healthcare providers and patients. These campaigns have not only shaped public perception of various treatments but have also influenced how medical products are positioned in competitive marketplaces. Test your knowledge about these landmark medical marketing strategies!

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Eli Lilly with their Cymbalta campaign
Pfizer with their Zoloft campaign
GlaxoSmithKline with their Wellbutrin campaign
AstraZeneca with their Seroquel campaign