Which innovative product marketing strategy was first pioneered by 'Hamilton' on Broadway that transformed how premium tickets are sold for popular shows?

In the competitive world of performing arts, effective product marketing can make the difference between a sold-out show and empty seats. This trivia question explores an innovative marketing strategy that revolutionized Broadway ticket sales and audience engagement in recent years. Test your knowledge about how performing arts organizations have adapted their marketing approaches to reach new audiences and maximize revenue!

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Dynamic pricing model that adjusts ticket prices based on demand, with premium seats reaching $849 during peak periods
Subscription-only access that required purchasing an entire season to gain access to premium seats
Lottery system offering all premium tickets at 80% discount to randomly selected entrants
NFT-based digital ticket ownership that included exclusive backstage content and resale royalties