Which major sports brand pioneered the 'Considered Design' packaging system that eliminated shoeboxes and reduced packaging waste by 30% across their product line?

In recent years, sports equipment and apparel brands have been racing to reduce their environmental footprint through innovative packaging solutions. From biodegradable materials to minimalist designs, the industry has seen remarkable transformations in how products reach consumers. Test your knowledge about one major packaging innovation that changed the game for a leading sports brand!

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Nike
Adidas
Under Armour
Puma