Which pharmaceutical company pioneered direct-to-consumer advertising in the US with its iconic 1997 campaign featuring people running through fields?

The pharmaceutical and medical device industries have developed some of the most innovative and impactful advertising campaigns in history. These campaigns not only promoted products but often raised awareness about health conditions and treatment options. This trivia question focuses on a groundbreaking advertising campaign that changed how pharmaceutical products were marketed directly to consumers.

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Pfizer with Viagra
Schering-Plough with Claritin
Eli Lilly with Prozac
Johnson & Johnson with Tylenol