Which famous entrepreneur first introduced the 'try-before-you-buy' model at scale for online clothing retail, dramatically changing shopping habits by shipping multiple sizes with free returns?

Famous personalities aren't just trendsetters in fashion and lifestyle—they're increasingly becoming retail innovators themselves. From developing unique shopping technologies to pioneering new retail experiences, celebrities are transforming how we shop. This trivia question tests your knowledge of a significant retail innovation introduced by a well-known figure that changed shopping patterns for millions of consumers worldwide.

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Jennifer Lopez with her Sweetface fashion line's home try-on program
Kylie Jenner with Kylie Cosmetics' virtual try-on AR technology
Tony Hsieh with Zappos' revolutionary shipping and return policy
Rihanna with Fenty Beauty's home sampling subscription model