Which groundbreaking digital marketing strategy helped the musical 'Hamilton' achieve unprecedented ticket sales before its Broadway premiere?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market their productions. From social media campaigns to data-driven audience targeting, Broadway and other performing arts venues have embraced innovative digital marketing strategies to fill seats and engage new audiences. Test your knowledge about how the world of theater has adapted to the digital age!

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#Ham4Ham lottery performances streamed on social media
Virtual reality previews of set designs sent to Broadway enthusiasts
AI-generated personalized emails predicting which shows users would enjoy
Blockchain-based ticketing system that eliminated scalpers