Which popular entertainment company first launched an augmented reality 'Virtual Try-On' experience in 2019 that allowed fans to pose with virtual characters from their films while shopping in retail stores?

The fusion of pop culture and retail technology has transformed how fans engage with their favorite entertainment brands. Augmented reality (AR) has become a game-changer in how consumers experience and purchase pop culture merchandise. This trivia question explores a groundbreaking AR retail innovation that changed how fans interact with popular entertainment franchises in physical stores.

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• Disney with their 'Magic Mirror' AR experience
• Warner Bros. with their 'Wizarding World Portal' AR app
• Marvel Studios with their 'Superhero Selfie' AR platform
• Netflix with their 'Stream & Shop' AR integration

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