Which military merchandising campaign is considered the first large-scale example of branded military recruitment that included posters, merchandise, and a memorable slogan?

Throughout history, militaries have developed sophisticated branding and merchandising strategies to promote recruitment, boost morale, and create lasting legacies. From ancient Roman legion standards to modern military collectibles, the marketing of military identity has evolved into a multi-billion dollar industry. Test your knowledge of how military organizations have positioned their 'brands' and marketed themselves throughout history.

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Lord Kitchener's "Your Country Needs You" WWI British campaign (1914)
Napoleon Bonaparte's "Eagles and Bees" Imperial branding (1804)
The American Civil War "Join the Union" merchandise campaign (1861)
The Russian Revolution's "Workers of the World" Red Army recruitment (1917)