Which sports retail giant first implemented the revolutionary 'Direct-to-Consumer' (DTC) supply chain model that eliminated traditional wholesalers in 2017, reducing delivery time by 50%?

The sports retail landscape has transformed dramatically in recent years with innovative supply chain solutions enabling faster deliveries and more personalized experiences. Major sports retailers have implemented cutting-edge technologies to stay competitive in an increasingly digital marketplace. This trivia question focuses on a groundbreaking supply chain innovation that revolutionized how athletic products reach consumers. Test your knowledge about the business side of sports retail!

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Nike with their 'Consumer Direct Offense' strategy
Adidas with their 'Speedfactory' initiative
Under Armour with their 'Connected Fitness' platform
Puma with their 'Forever Faster' distribution model