Which celebrity is credited with creating the first billion-dollar athlete-brand partnership through their revolutionary approach to product co-creation and equity ownership?

Celebrity brand partnerships have revolutionized retail marketing, creating some of the most successful product launches in history. While these collaborations seem commonplace today, they weren't always the norm. This trivia question explores which famous personality was truly revolutionary in transforming the celebrity-brand relationship landscape, creating a blueprint that countless stars have since followed. Test your knowledge about this pivotal moment in retail marketing history!

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Michael Jordan with Nike (Air Jordan line, 1984)
Oprah Winfrey with Weight Watchers (2015)
Tiger Woods with American Express (1997)
George Foreman with Salton Inc. (Foreman Grill, 1994)