Which failed product launch in the 1980s cost Coca-Cola millions and led to the creation of their modern consumer feedback approach?

Even the most successful companies have had major product failures that shaped their future. These product launches gone wrong often led to dramatic shifts in corporate strategy and valuable business lessons. Test your knowledge about some of these influential product failures from business history and how they impacted the companies that created them.

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• New Coke (1985)
• Coca-Cola BlāK (1983)
• Diet Coke with Lime (1982)
• Cherry Coca-Cola (1984)

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