Which groundbreaking sneaker product launch in the 1980s featured a revolutionary new technology, initially banned by the NBA, and went on to create a multi-billion dollar sub-brand?

The intersection of product innovation and pop culture has created billion-dollar industries and cultural movements. One particular footwear release in the 1980s revolutionized not just athletic performance but transformed into a cultural icon that continues to influence fashion, music, and celebrity endorsements decades later. Test your knowledge of this pivotal moment in product marketing history that bridged sports performance with street style and forever changed how brands approach celebrity partnerships.

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Nike Air Jordan 1 with Nike Air technology (1985)
Reebok Pump with inflatable air chambers (1989)
Adidas Forum with the crossing ankle strap (1984)
Converse Weapon with the Y-Bar support system (1986)