Which outdoor gear company removed its name from its logo in 2019 as part of its 'Buy Less, Demand More' campaign, replacing it with simply 'The Earth is Now Our Only Shareholder'?

In recent years, eco-conscious outdoor and nature-focused brands have revolutionized their approaches to brand identity and positioning, aligning their visual presence with their environmental values. One company made headlines with a particularly bold sustainability statement that transformed their brand identity while reinforcing their environmental commitment. Test your knowledge of how leading natural world brands are evolving their positioning in response to environmental challenges.

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Patagonia
REI Co-op
The North Face
Columbia Sportswear