Which innovative loyalty program feature did Barnes & Noble introduce in 2016 that transformed their customer retention strategy and created a community of dedicated readers?

The publishing industry has undergone radical transformation in the digital age. Major book retailers and publishing houses have had to reinvent their customer loyalty strategies to maintain relationships with readers amid competition from e-books, audiobooks, and self-publishing platforms. This trivia question explores how one famous bookstore chain revolutionized its loyalty program to create a community of dedicated readers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

B&N Membership+: A subscription offering unlimited free e-books and 40% off hardcovers
The B&N Book Club: Offering exclusive editions and in-store discussion groups for featured titles
Reader's Circle: A points-based system where purchases unlock free consultations with literary agents
First Edition Collector's Program: Giving members priority access to signed first editions by major authors