Which marketing campaign is credited with causing the largest single surge in amateur telescope sales in the 1990s?

The astronomy retail market has seen remarkable marketing campaigns over the decades, with companies battling to capture the imagination of stargazers and amateur astronomers worldwide. One particular marketing campaign revolutionized how astronomy products were marketed to the general public, dramatically expanding the hobby's reach beyond traditional scientific communities. Test your knowledge about this pivotal moment in astronomy retail history!

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Celestron's "Comet Hale-Bopp Viewing Guide" campaign of 1997
Meade's "Mars at Opposition" telescope promotion of 1995
Orion Telescopes' "Total Solar Eclipse" advertising blitz of 1999
Tasco's "Hubble at Home" retail partnership with NASA in 1994